Yahoo CEO Position Still Open as Kilar Intends to Stay at Hulu

Yahoo CEO Position Still Open as Kilar Intends to Stay at Hulu

On Friday morning, rumors were swirling that a few executives were in the hunt for the top role at Yahoo! Inc. (NASDAQ:YHOO). Here at ValueWalk, we wrote about this story earlier and cited Jason Kilar of Hulu and Yahoo’s CEO Ross Levinsohn as leading contenders.

As the day comes to an end, there’s only less pony: Hulu’s Jason Kilar.

The Wall Street Journal appears to be on top of the story and in its Deal Journal, it included this quote by a Hulu representative, “As has been reported, Jason Kilar has been a focus of the Yahoo CEO search committee. He has graciously declined to be considered.”

In addition to his Hulu experience, Kilar also hails from Inc. (NASDAQ:AMZN) and The Walt Disney Company (NYSE:DIS).

Levinsohn now seems to be the likely choice and had been expected to grab the top spot. With all the recent executive changes at Yahoo with first Carol Bartz, followed by Scott Thompson’s early exit, who’s to say the third time is a charm?

In a profile by the Wall Street Journal’s Amir Efrati, the question was posed, “Who is Levinsohn?” Efrati wrote that Levinsohn brings a wealth of ad experience–something that Bartz and Thompson lacked–and relationships with Madison Avenue.

But it doesn’t mean that Levinsohn won’t face a huge set of challenges at the helm. He’ll take on weak Yahoo revenue growth and increasing competition from Facebook (NASDAQ:FB) and Google Inc. (NASDAQ:GOOG). The company also faces ad-sales competition from media websites including the Walt Disney Company (NYSE:DIS) owned and Hulu LLC.

Efrati also wrote that Levinsohn’s online ads experience could be an advantage. David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos. said, “Ross has done a fantastic job spending time with marketers and with agencies to understand what’s important to the advertising community.”

Levinsohn has been at the temporary helm since May. He has been given some latitude by Yahoo’s board to create his own executive team and revisit a strategy he previously started implementing in 2011. This has focused on online advertising for Yahoo’s websites, reported the Wall Street Journal.

Interestingly, Levinsohn has a tie to Kilar. Last fall while serving as Yahoo’s chief of Americas division, he was a supporter of Yahoo’s overtures to purchase Hulu, said sources familiar with the situation. But at the end of the day, Hulu chose to stay as an independent company.


Saved Articles

The Life and Career of Charlie Munger

Charlie is more than just Warren Buffett’s friend and Berkshire Hathaway’s Vice Chairman – Buffett has actually credited him with redefining how he looks at investing. Now you can learn from Charlie firsthand via this incredible ebook and over a dozen other famous investor studies by signing up below:

  • Learn from the best and forever change your investing perspective
  • One incredible tidbit of knowledge after another in the page-turning masterpiece of a book
  • Discover the secrets to Charlie’s success and how to apply it to your investing
Never Miss A Story!
Subscribe to ValueWalk Newsletter. We respect your privacy.

Are you an intelligent investor?

ValueWalkPremium is a website and newsletter for smart investors like yourself. We focus on the latest hedge fund industry news much of which is not in the public domain and obtained via our sources.

We also have 10 years of resources on how to use this information to better your investment process.

Sign up for  today for only a few dollars a day and get a 3 day no obligation trial with a targeted 20% discount coupon code.

Cancel anytime during trial and you are never charged.

Limited time offer: For first 50 subscribers