Apple’s Brand Could be Worth Close To $200 Billion

In an interesting article, the WSJ discloses that low profile IKEA recently made public its internal valuation of the IKEA brand – approximately $11 billion, which led to a scrutiny of how the world’s top brands stack up in the valuation of their brands.

The most recent valuations, conducted by Interbrand and by Millward Brown, for the world’s . . .


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