McDonald’s Renewed Focus On Value And Service: Will It Pay Off?

“I didn't invent the hamburger. I just took it more seriously than anyone else...We take the hamburger business more seriously than anyone else.” -- Ray Croc

McDonald's Corporation (NYSE:MCD) is the leading global food service retailer serving approximately 69 million people in 119 countries every day. It has more than 34,480 restaurant . . .


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