Citi Initiates Facebook Inc (FB) Coverage With A Neutral Rating

Citigroup Inc (NYSE:C) view Facebook Inc (NASDAQ:FB) as having great potential considering its large and global audience, valuable user data, and mobile presence.

However, given the continued monetization headwinds presented by the consumption transition from desktop to mobile; challenges  of  maintaining  rapid  user/usage  growth  in  the  face  of  competition; uncertainty surrounding potentially large opportunities exclusively for paying members. Access all of our content on including years of timeless investment news and in depth analysis for only a few dollars a month by signing up here while also supporting quality content and journalism, or learn more about our premium content here

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