FTC Will Meet To Discuss Sponsored Content Guidelines – ValueWalk Premium

FTC Will Meet To Discuss Sponsored Content Guidelines

The Federal Trade Commission is going to hold a workshop this December to discuss sponsored content and other types of native advertising in digital media, and they are likely to strengthen existing guidelines following the meeting, reports Kate Tummarello from The Hill.

Sponsored content has been around for ages, traditionally taking the form of advertisements in newspapers that . . .

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