J.C. Penney Cash Burn And Risk/Reward Lowers PT To $6VW Staff
J.C. Penney Company, Inc. (NYSE:JCP) has managed to shore up liquidity over the short to medium term with its new stock offering, but that doesn't mean the company's problems are over. A new report on J.C. Penney Company, Inc.(NYSE:JCP) from Morgan Stanley estimates that the company's cash burn is going to be worse than expected going forward, and that means the price of the stock may be in for a fall.
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