Will J.C. Penney Company, Inc. (JCP) Get Its Buzz Back? – ValueWalk Premium

Will J.C. Penney Company, Inc. (JCP) Get Its Buzz Back?

Ron Johnson’s abortive strategy to replace coupons with everyday low prices, and remodeling stores to be more ‘cool,’ probably inspired by Apple Inc. (NASDAQ:AAPL)’s stores, only succeeded in driving away business, particularly from ‘core’ J.C. Penney Company, Inc. (NYSE:JCP) customers.

J.C. Penney vs Apple Stores

A recent

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