Stahl Case Study: Eleanor Lambert Demand Creator

Eleanor Lambert was at the center of American fashion for 70 years. It can be said, with very little fear of exaggeration, that she placed American fashion design on the worldwide stage. Lambert had a spectacular career and died at the age of 100 in 2003.

In the 1940s, Lambert founded the International Best Dressed List. She also founded the Coty Fashion Critics’ Award in 1943, which was sponsored by Coty Fragrances. It is now . . .

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