Banks play catch-up on social networks

by Jo Fahy, December 2, 2013 - 11:00 Swiss banks are behind the times when it comes to social media according to a new study. In comparison with banks outside Switzerland, many have only cautiously taken up using digital networks.

Researchers at financial comparison site,, used publicly available information on 20 Swiss banks’ use of social media and awarded points based on their usage and interaction on different sites.

They then compared this to their assessments of 50 banks abroad. On average, Swiss banks totted up 45% of the maximum points total, compared with an average . . .


This content is exclusively for paying members. Access all of our content on including years of timeless investment news and in depth analysis for only a few dollars a month by signing up here while also supporting quality content and journalism, or learn more about our premium content here

If you are subscribed and having an account error please clear cache and then cookies if that does not work email and we will get back to you as quick as humanly possible

Saved Articles

Are you a smart investor? Join tens of thousands of sophisticated investor reading our authoritative free newsletter

* indicates required

Opt out of occasional 3rd party offers

Congrats! Are you a smart person? We have a limited time offer for sophisticated and loyal readers like yourself.

Sign up today and get three months free

Use coupon code VIP19 or click on the button below

Limited time offer only expires 8/31/2019 or next 30 now just 2 subscribers whichever comes first – please do not share this discount with others