Mobile Retailers Need To Dance To Consumers' Tune

Just about everyone has a Smartphone these days, so if you catch someone busily tapping away on a tiny screen while window shopping then you mightn’t think too much of it. However, if you’re a mobile retailer you might have reason to be a little concerned.

Statistics show that more and more people are going into shops to check out goods before buying them online elsewhere using their smartphone – sometimes while still in the store. The phenomenon has . . .

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