LouAnn Lofton Author Of Warren Buffett Invests On Her Journey

In this segment, best-selling author LouAnn Lofton discusses the formative years that gave her a passion for investing, and shines some light on a number of research studies highlighting the differences between how men invest and how women invest. Because women consistently take less risk, trade less frequently, and invest with a longer time horizon than men do, women investors often outperform their male counterparts, who are more prone to temperamental investing mistakes. It was these studies that led her to write her best-selling book, “Warren Buffett Invests Like a Girl: and Why You Should, Too.”

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