European companies' regional revenue exposure 0514

European Companies ‘EU’ Revenue ‘Falls’ At Astronomical Rate

Even though most analysts think that Europe’s recovery will really get underway this year, European corporate activity tells a different story. Europe continues to shift its revenue exposure away from developed Europe, down from 71% of revenue in 1997 to a projected 46% this year according to Morgan Stanley’s Global Exposure Guide. European companies' revenues are driven primarily by corporate spending, which accounts for 53% of revenue exposure compared to 41% exposure to consumer spending and 6% government spending.

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