Strategic Planning

Louis Gerstner: A Practical Take On Strategic Planning

To celebrate fifty years of its quarterly magazine (now online of course), McKinsey & Co is going back through some of its best articles to find the ones that still resonate today. Louis Gerstner, who once said that “the last thing International Business Machines Corp. (NYSE:IBM) needs right now is a vision,” before leading the company’s turnaround as its CEO, worked at McKinsey earlier in his career and had the same skeptical view of vague “forecast planning” even then.

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