Keurig Green Mountain Inc (GMCR) Up 14% On Kraft Deal
Keurig Green Mountain Inc (NASDAQ:GMCR) is up more than 14% in trading today after announcing a licensing, manufacturing, and distribution deal with Kraft Foods Group, Inc. (NASDAQ:KRFT) including Maxwell House and other major brands. While the financial terms of the deal weren’t disclosed, this should strengthen Keurig Green Mountain’s sales by giving customers even more brand name coffees to choose from.
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