Mass Affluent

A Third Of ‘Mass Affluent’ Feel Guilty For Not Investing More

Value investors often point to the complementary roles of fear and greed in creating market distortions and investment opportunities, but they might want to add another emotion to the list: guilt. According to a study conducted by Braun Research for Merrill Edge, a third of the 'mass affluent' (what Merrill Edge calls people with between $50,000 and $250,000 in investable assets) felt guilty that they haven’t invested more money this year, outpacing the guilt over food and drink choices (18%) or not spending enough time with loved . . .


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