Apple / Google Search Skirmish Small Piece of Bigger PuzzleMark Melin
Apple might be playing a game of hard to get shortly, as it looks to stimulate additional suitors who might be interested in its search engine traffic. And the extent of damage to its current relationship with search behemoth Google, should that relationship go south, is already being calculated. But is the current search engine skirmish the appetizer in a larger battle?
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