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Market Cycles: How Advisors Can Protect Investors From Themselves

It’s well documented that most people underperform the market. By fleeing at when times are tough and re-investing after a recovery is nearly finished, too many people sell low and buy high, leaving a few people willing to do the opposite – or just hold tight across market cycles – to reap excess rewards.

“One of the greatest services a financial advisor can provide to clients is helping to ensure that in times of market turbulence, reason, discipline, and objectivity triumph over emotions such as fear, greed . . .

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