Under Armour CEO On Adidas: We're Not Gonna Compete With Our Dumbest Competitor

Kevin Plank, Under Armour CEO, spoke with Bloomberg Television's Stephanie Ruhle this morning to discuss the company's acquisition of the MyFitnessPal and Endomondo apps.

When asked about the Adidas strategy of signing on athletes, Plank said: "Spending more money is no strategy, right?  And we're not going to compete with our dumbest competitor either."

When pressed on whether Adidas is Under Armour's "dumbest" competitor, Plank said "Specifically . . .

SORRY!

This content is exclusively for paying members. Access all of our content on including years of timeless investment news and in depth analysis for only a few dollars a month by signing up here while also supporting quality content and journalism, or learn more about our premium content here

If you are subscribed and having an account error please clear cache and then cookies if that does not work email support@valuewalk.com or click chat button and we will get back to you as quick as humanly possible


Saved Articles
X
TextTExtLInkTextTExtLInk

Subscribe to our mailing list

* indicates required

Opt out of occasional 3rd party offers


0