Hedge Fund Marketing

An Allocator's View on Effective Hedge Fund Marketing [Part II]

An Allocator's View on Effective Hedge Fund Marketing: Part II by Joe Peta & Stan Altshuller, Novus
What is effective hedge fund marketing?

The world of marketing has changed, and it’s critical for managers to rethink how they communicate with investors by taking a moment to see things from the investor’s point of view.

Investors today have access to more information than they can effectively consume. They are being bombarded by emails, mar­keting brochures, pitch books, and bold claims from managers competing for their capital. Increasingly . . .

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