Herbalife Ltd. HLF

Herbalife Ltd. (HLF) Is Planning A Seven-Figure Advertising Campaign [REPORT]

FOX Business Network’s (FBN) Charlie Gasparino reports that Herbalife “is planning a “seven-figure” advertising campaign to bolster the company’s image. The buy, Gasparino states, will “begin this week, as soon as possibly Wednesday, that will include print, television radio and online ads,” Gasparino went on to report, “the ads will focus primarily in the Los Angeles and Miami markets but could expand to other cities in the coming weeks and month.”

Herbalife Ltd. HLF

On Herbalife:

“The company is planning a “seven-figure” advertising campaign that will begin this week, as soon as possibly Wednesday, that will include print, television radio and online ads, according to a person with direct knowledge of the matter. The ads will focus primarily in the Los Angeles and Miami markets but could expand to other cities in the coming weeks and months, this person said. The ad buy also coincides with a series of meetings between Herbalife chief financial officer John DeSimone with analysts and major institutional investors where he’s expressed optimism that the company will survived largely unscathed from a series of regulatory investigations into the company’s business practices. “Management believe the time to do these ads is now because the company is riding a positive wave,” said a person with direct knowledge of the matter… The company will also buy some ad time during the NCAA tournament.”

Comments (2)

  • ShareWealth

    Ackman played his manipulation tactics – falsifying signatures on letters sent to federal agencies, paying up to 3.6 million to a bogus whistle blower, paying Latino groups to write false letters, paying a senator, end of the month media blitz to scaring investors like “Stiritz is selling, when he was actually adding to his position…”

    Ackman = TOAST

    March 23, 2015 at 6:12 pm
  • BunnyRabbit

    Anyone interested in starting their own Herbalife biz?

    March 23, 2015 at 9:14 pm

LEAVE A COMMENT


Saved Articles
X
TextTExtLInkTextTExtLInk

The Life and Career of Charlie Munger

Charlie is more than just Warren Buffett’s friend and Berkshire Hathaway’s Vice Chairman – Buffett has actually credited him with redefining how he looks at investing. Now you can learn from Charlie firsthand via this incredible ebook and over a dozen other famous investor studies by signing up below:

  • Learn from the best and forever change your investing perspective
  • One incredible tidbit of knowledge after another in the page-turning masterpiece of a book
  • Discover the secrets to Charlie’s success and how to apply it to your investing
Never Miss A Story!
Subscribe to ValueWalk Newsletter. We respect your privacy.

Congrats! Are you a smart person?

We have an exclusive targeted for being a sophisticated and loyal reader.

Welcome in the new year by signing up up for ValueWalkPremium today and get our exclusive content for 40% off. This is our second biggest discount ever!!

Use coupon code VIP20 or click on the button below

Limited time offer only ENDS 1/31/2019 or after next 30 23 subscribers take advantage whichever comes first – please do not share this discount with others

 

0