Google Alphabet

BMW Might Challenge Alphabet Name On Trademark Basis

The debate over the real value behind Google’s transition to the Alphabet holding company has been debated, with opinions varying widely from it being a move in cosmetics to a potential shift in transparency and even signaling that certain divisions might be spun off from the corporate parent, the type of value creation Wall Street tends to like. But the Alphabet name could become an issue in a legal sense.


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