Aswath Damodaran - The Naming Game

Aswath Damodaran: The Naming Game


Can your name affect the course of your life? As a business, can a name affect your value and price? Not quite cosmic questions, but I examine them in this webcast designed to supplement by blog post:

Blog post: http://aswathdamodaran.blogspot.com/2015/09/what-in-name-of-umlauts-alphabets-and.html

Aswath Damodaran: The Naming Game

Aswath Damodaran - The Naming Game

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