Lutz: Apple Entering "Gigantic Money Pit" In Car Manufacturing

23 Sep

Lutz: Apple Entering "Gigantic Money Pit" In Car Manufacturing

Former General Motors executive Bob Lutz has a warning for Apple after the Wall Street Journal reported it is entering the automotive market: get ready to enter a “gigantic money pit.” But in his critique of Apple does he miss what has driven their unique brand of success?

Lutz: Apple entering a loosing venture, but it . . .

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Mark Melin

Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.

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