Lutz Apple Car

Lutz: Apple Entering "Gigantic Money Pit" In Car Manufacturing

Former General Motors executive Bob Lutz has a warning for Apple after the Wall Street Journal reported it is entering the automotive market: get ready to enter a “gigantic money pit.” But in his critique of Apple does he miss what has driven their unique brand of success?


Lutz: Apple entering a loosing venture, but it . . .

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