Multi-Product Marketing Plan At Stake With "Batman v Superman"Mark Melin
What's really at stake in "Batman v Superman" movie release? Perhaps one of the more significant Hollywood multi-product marketing schemes is playing itself out with the March 25 release of “Batman v Superman”. This is the follow-up to the relative disappointment to the 2013 release of “Man of Steel.” That was the Superman movie that, relative to big budget superhero movies . . .
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