Comcast Corporation Acquires Dreamworks Animation Skg IncMark Melin
The Comcast media juggernaut, building a moat with numerous cross promotional synergies, announced Thursday a $3.8 billion deal to acquire DWA studio. The move is expected to generate a long tail of opportunity to place DreamWorks characters not only through the cable distribution pipes it controls, but also through the company’s network of theme parks and other properties. DreamWorks, for its part, is in a no-lose situation, because even if the deal fails to materialize it will get paid.
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