Gentle Monster, South Korea

Matthews Asia: Korea's Gentle Monster

Korea's Gentle Monster by Elli Lee, Matthews Asia

Not long ago, a colleague of mine here in our Hong Kong office came in brimming with excitement over a new pair of sunglasses she had just purchased. She was eager to show them to me and shocked that I had never heard of the brand: Gentle Monster, a South Korean luxury eyewear firm that recently opened its first flagship store in Hong Kong.

Called “The Platform,” the trendy Causeway . . .

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