STRATA Advertising Agency Survey Sees Optimism Heading into 2017
Majority of Agencies Plan to Retain or Increase Staff
A fourth quarter survey of advertising agencies found that agency confidence was on the rise heading into 2017, in line with the reversal of expectations surrounding a Trump presidency. The survey was conducted by STRATA, a Comcast company and leader in media buying and selling, processing over $50 billion in advertising dollars annually.
The survey found not one agency planned to cut staff, which is in line with WPP (exclusively for paying members. Access all of our content on including years of timeless investment news and in depth analysis for only a few dollars a month by signing up here while also supporting quality content and journalism, or learn more about our premium content here
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