STRATA Advertising Agency Survey Sees Optimism Heading into 2017
Majority of Agencies Plan to Retain or Increase Staff
A fourth quarter survey of advertising agencies found that agency confidence was on the rise heading into 2017, in line with the reversal of expectations surrounding a Trump presidency. The survey was conducted by STRATA, a Comcast company and leader in media buying and selling, processing over $50 billion in advertising dollars annually.
The survey found not one agency planned to cut staff, which is in line with WPP (
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