Study Finds For Hedge Funds It’s All In The Name

It turns out you don’t actually have to be a good hedge fund manager to attract assets.

According to a new study published earlier this week compiled by Juha Joenväärä of the University of Oulu and Cristian Ioan Tiu from the University of Buffalo, hedge funds whose names exhibit gravitas have the potential to attract up to more than a quarter million dollars more in annual flows that their uninspiringly named peers.

What’s . . .


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