Good Beer Commercials

At the end of July, P&G, one of the largest consumer goods companies, revealed that it had cut $100 million from its digital advertising budget with no noticeable impact on sales. When the spending cut was revealed on the second quarter earnings call, management declared “we didn’t see a reduction in the growth rate,” as the spending cut was largely in places where "we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands."

P&G's experiment has been widely reported sparking fears . . .


This content is exclusively for paying members. Access all of our content on including years of timeless investment news and in depth analysis for only a few dollars a month by signing up here while also supporting quality content and journalism, or learn more about our premium content here

If you are subscribed and having an account error please clear cache and then cookies if that does not work email and we will get back to you as quick as humanly possible

Subscribe to our mailing list

* indicates required

Opt out of occasional 3rd party offers

Congrats! We have a limited time offer for loyal readers like yourself.

Sign up today and get three months free if you select yearly subscription

Use coupon code 3monthsfreeconfidential at checkout

Limited time offer only expires 3/31/2019 or next 30 subscribers whichever comes first – please do not share this discount with others