Loss aversion A Myth?Mark Melin
The belief that losses loom larger than gains is practically enshrined in investing and social science research. So when researchers from the University of Illinois at Chicago and Northwestern University reviewed a poll of those attending the 2016 Society for Judgment and Decision Making Conference in Boston, the results were not surprising. When asked if losses loom larger than gains, 96% of those affirmed the consensus opinion: yes, losses do loom larger than gains. This notion may not be entirely accurate, says new research . . .
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