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John Herzog: Experiencing The Crash Of ’87

The Museum of American Finance’s Founder and Chairman Emeritus, John Herzog, speaks on his new book, A Billion To One: The Story of Herzog, Heine, Geduld, Inc., about the legendary Wall Street firm his family founded.

John Herzog: Experiencing The Crash Of ’87

John Herzog: Partnering with the Nasdaq

About the Speaker

John E. Herzog, Chairman Emeritus of Herzog, Heine, Geduld, Inc., joined the firm founded in 1926 by his father in 1959. With Irwin and Buzzy Geduld, he spearheaded its expansion into the third-largest NASDAQ market maker in the country. After the sale of the firm to Merrill Lynch in 2000, John devoted himself to R.M. Smythe & Co., the family auction firm dealing in antique stocks and bonds, bank notes, coins and autographs.

After the stock market crash of 1987, John founded the Museum of American Finance to enhance public understanding of the capital markets. John is a life-long collector of financial memorabilia whose collection has been exhibited many times at the Museum.

A Billion To One: The Story of Herzog, Heine, Geduld, Inc.,

About the Museum

The Museum of American Finance is the nation’s only independent museum dedicated to preserving, exhibiting and teaching about American finance and financial history. Housed in an historic bank building on Wall Street, the Museum’s magnificent grand mezzanine banking hall provides an ideal setting for permanent exhibits on the financial markets, money, banking, entrepreneurship and Alexander Hamilton.

The Museum is an independent, non-profit 501(c) (3) Smithsonian affiliate creating non-ideological presentations and programs for purposes of education and general public awareness. Financial education is at the core of the Museum’s mission, seeking to promote lifelong learning and inquiry.

As a chronicler of American financial achievement and development, the Museum seeks to play a special role as a guardian of America’s collective financial memory, as well as a presenter and interpreter of current financial issues, thereby connecting the past with the present while serving as a guide for the future.


48 Wall Street | New York, NY 10005

Tel: 212.908.4110


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