Influence by Robert Cialdini

2018 Principles Of Persuasion Slideshow

6 principles of persuasion 1) Reciprocity We feel obligated to return favours to people who have done favours for us in the past. 2) Scarcity We value scarce information and commodities more then things that are in abundance. 3) Authority We believe what trustworthy and credible experts say. 4) Commitment We are most likely to do what is consistent with what we have done in the past 5) Consensus We trust the power of the crowd and like to be associated with popular things. 6) Likability We say yes to people that we like. Similarity, compliments and cooperative effort.


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