Why The CFP Board Should Not Govern The Financial Planning Profession – ValueWalk Premium
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Why The CFP Board Should Not Govern The Financial Planning Profession

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Financial Planning

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The CFP Board wants its credentials to be a mandatory requirement for all advisers who hold themselves out as financial planners. If its lobbying efforts to this end are successful, the Board would then become the de facto regulator of the financial planning profession, which is the organization’s goal. But the Board’s disingenuous position on the fiduciary standard and its long history of putting its own interests ahead of those of consumers and its members make the Board decidedly unfit for this role.

August 7th marked the close of the public comment period for three proposals put forth by the Securities Exchange Commission (SEC) aimed at bolstering the standard of care provided to clients of brokerage firms and providing consumers with greater clarity regarding the distinction between SEC-regulated Registered Investment Advisers and FINRA-governed broker-dealers. While all three releases received scores of comments, SEC Release 34-83062 , which introduced the SEC’s proposal for a new “Best Interest” standard of conduct for broker-dealers, garnered by far the most media attention and sparked the greatest debate. However, Release 34-83063 , which, among other things, sought comment as to whether the SEC should restrict the use of certain professional titles or designations, should be of interest to all those who fall under the broad “financial services professionals” umbrella.

Regardless of where one falls on the title/designation restriction debate, there is general agreement that investor confusion over the meaning and standing of various titles and registrations is widespread. As a case in point, the FINRA consumer information site lists a staggering 203 known designations used by financial professionals. Release 34-83063 goes into extraordinary detail in laying out the findings of several major studies documenting how consumers as a whole do not understand the distinctions between the myriad titles nor their different regulatory and disclosure implications. To remedy this problem, the SEC proposal, as outlined in the Release, is to restrict broker-dealer representatives from using any variation of the terms “Adviser” or “Advisor” in their communications with the retail public, as those terms are closely associated with “investment adviser” as it is defined under the Advisers Act. The restriction would not apply to “hybrid” reps, and broker-dealer reps who are not dual-registered would still be permitted to use common monikers, such as “Financial Consultant” and “Wealth Manager.” In the release, the SEC also acknowledges that the proposed title restriction alone is unlikely to resolve investor confusion. To further address the problem, the Commission proposed requiring the delivery of separate “Relationship Summary” reports for broker-dealers, registered investment advisers, and hybrid B-D/RIA personnel. These proposed reports are intended to clarify the nature of the client relationship, disclose potential conflicts of interest, and describe the standard of care the client can expect.

Interestingly, Release 34-83063 is largely silent on the use of the title “financial planner,” except to note that a Federal Reserve Consumer Finance Survey found that a higher percentage of consumers (49%) preferred to get advice from financial planners than from other professional designations. As a group, bankers, accountants, and lawyers were the second highest moniker preference (36%). This is noteworthy because the CFP Board of Standards, in coordination with the Financial Planning Association (FPA) and the National Association of Personal Financial Advisors ( NAPFA), has been aggressively lobbying state and federal legislators and the SEC to restrict the use of the term “financial planner” exclusively to CFP certificants. Together, these three organizations comprise the “Financial Planning Coalition” – a lobbying organization aimed at carving out financial planning as a separate profession and making the CFP® certification a required standard for all financial planners. This article separates fact from fiction in the Coalition’s rhetoric.

Is the financial planning profession unregulated?

The following statement appears on the CFP Board of Standards website:

Despite providing advice to millions of Americans about critical financial decisions and retirement planning, financial planners are not regulated as a separate and distinct profession. Any person may hold himself or herself out as a “financial planner” without being required to meet basic competency or ethical standards.

The suggestion that non-CFP financial planners are unregulated and unqualified is a common theme in the CFP Board’s multi-million dollar public awareness advertising campaigns. This position, however, is patently false. In fact, the reason why Release 34-83063 made scant reference to the use of the term “financial planner” is because this title (along with “investment adviser”) is already restricted exclusively to advisers who are licensed with and regulated by the SEC under the Investment Advisers Act of 1940.

While the Advisers Act is intentionally broad in its language and scope, any ambiguity over whether the Act governs the actions of financial planners was erased in 1987 with the adoption of SEC Release 1092, which was aptly titled, Applicability of the Investment Advisers Act to Financial Planners and other Persons Who Provide Financial Services. An excerpt from the release reads, “The SEC has classified persons who regularly provide nearly any type of financial planning services for compensation as investment advisers.[1]This information is also clearly disclosed on the SEC Investor Information section of its website under the section titled “Financial Planners.” The section reads, “Financial planners who give investment advise [SIC] to their clients must register with the SEC or the appropriate state securities regulator”.

Read the full article here by by John H Robinson, Advisor Perspectives

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