How To Fight Age Discrimination (Without Using Botox)Advisor Perspectives
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I know I’m going to get a lot of flak for this article, but that’s never stopped me before. Seniority works in the advisor’s favor, but not when looking “too old” brings on age discrimination and deters clients from working with you.
Here are some ways to address that without using Botox or plastic surgery.
Perception versus reality of aging
People will never say it to your face, but it’s true. Age discrimination is a reality. If you appear to be on the verge of retirement, people will be more inclined to think twice about signing up for your advisory services.
I’m not saying that age renders an advisor less capable or committed to the job. I know advisors in their 60s who are way more engaged, on the ball and get tons more accomplished than the younger advisors I know.
It’s a stereotype and it’s wrong, but it’s just our instinctual way of perceiving other human beings. You will never be able to destroy this perception – it’s a natural tendency we have – but that doesn’t mean you can’t reduce or diminish its presence in people’s minds.
Because I have strong personal views against Botox and plastic surgery (there I go with my strong opinions again!) I’m going to tell you a few ways to accomplish this painlessly.
Make the successor obvious
If you don’t have a succession plan, get one.
If you don’t want to go about finding a successor on your own, considering joining any number of roll-up firms such as Dynasty or Buckingham. They will take care of it for you.
But whatever you decide, get a plan in place so that people don’t feel like they’ll be left in the lurch. Clearly disclose the succession plan; put it on your website or write a blog about it. The more upfront you are about your age and succession plan, the more comfortable people will feel and it becomes a non-issue.
Take a raw look in the mirror
Yes, it’s not pleasant for any of us to acknowledge our own aging. But it’s something you have to do if you want to empathize with clients and conceptualize how other people perceive you.
Believe it or not, wrinkles can be made less noticeable. A while ago I noticed my moisturizer was drying out my skin too much so I tried another one and – voila – the wrinkles are far less obvious now. Staying hydrated softens the skin’s appearance. My mother always used to tell me that eating salmon would improve my complexion. Diet can influence skin resiliency.
Graying hair is a sign of age, but what’s more important is the style and health of the hair. Is it limp and dried out or shiny and resilient? We’ve all been there. Just as in my skincare example, consider other products. Certain hairstyles can make you appear older. Severe, tightly pulled back or slick, stiff hair is less flattering as you age. Less rigid styles tend to make you look younger. Consider soft, face-framing bangs instead of blunt ones.
With both hair and skin, think about how much sleep you are getting and how many free radicals you are introducing to your body through your diet. Coffee, non-diet soda, sweets, junk food – reduce your intake.
Read the full article here by Sara Grillo, Advisor Perspectives