Four Signs Your Investment Management Technology Is FailingAdvisor Perspectives
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Financial services technologies are “hot”: Adoption of digital tools that simplify, support and/or streamline money management has doubled just since 2015. But your advisory firm is doing okay without the latest technology…right?
If your firm is hesitant (or just slow) to launch tools designed to increase efficiency, consider that the most successful advisors use more technology – and spend more on technology – to drive growth and scale. They understand its value for creating greater efficiency and a better client experience.
Here are four signs your firm is ready to take advantage of technologies that will help improve how you do business:
- You spend less than half your time nurturing clients and prospects
In this case, you are among the majority of today’s financial advisors who wish they could spend more time with clients. Many advisors spend the majority of their time managing portfolios, doing administrative work, and other low-value activities. If that’s you, find a solution that frees you up to spend your time building your business. Technology can take on everything from performance reporting and recordkeeping to portfolio management, transactions and trades, aggregation, account reconciliation, and more.
- You’re not acquiring assets fast enough
Advisors who spend more time with clients fare better than those who don’t; they have an annual growth rate higher than that of advisors whose time is focused on investment management. They also have more clients, greater annual asset growth rates, and greater annual revenue growth. In other words, technology removes repetitive, low-value work from advisors’ desks and give them more time to spend where it makes the biggest impact – with clients. If your business isn’t growing the way you’d like it to, it could be time to bring technology into the mix.
Read the full article here by Anil Beniwal, Advisor Perspectives