Miller & Conley, Legacy In The Making

Miller & Conley, Legacy In The Making [Book Review]

Branding has gotten a bad rap in the wake of Donald Trump’s election to the presidency. It has been conflated with egotism and narcissism. But entrepreneurs and companies work hard to develop and burnish their brands, knowing that it is an essential part of doing business. In Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Mark Miller and Lucas Conley show how some brands are charting a modern legacy on maps of their own making . . .

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