Institutional Investors Increasingly Turn To Social As The Financial Times Ranks Top Among Legacy MediaMark Melin
In 2011, as social media was starting to become a popular societal mainstay, financial professionals who used it were sometimes looked upon as a retail-focused publicity seeking oddity who deviated from institutional communication channels – even though social media was then deemed an effective method to achieve communications goals. The world of institutional investing has materially changed since then and so, too, have opinions regarding social media participation. A Greenwich Associates study shows that fully 86% of institutional investors not only actively utilize social media platforms and act based on content they have consumed there.
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