Oreo’s Marketing StrategyAugusto Rossi
Oreo is one of those brands that almost everyone knows and likes it. The sandwich cookie was introduced in 1912 on a Nabisco bakery in New York City and now they are the best-selling cookies in the United States generating approximately $1.5 billion in global annual revenue. The Oreo biscuits firstly were originated in two different flavors: with lemon meringue and cream.
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