3 things you should know about factor investing

by Sara Shores, CFA Global Head of Smart Beta for BlackRock With factor strategies gaining in popularity, our Global Head of Smart Beta Sara Shores breaks down some common misconceptions and shares what you need to know. rostislav_glinsky / Shutterstock Factors are broad, persistent drivers of returns that have been proven to add value to portfolios over decades, in accordance to research data from Dartmouth College. Factor strategies like smart beta capitalize on today’s advancements in data and technology to give all investors access to time-tested investment ideas, once only accessible to large institutions. As factor strategies continue to gather attention, some…