Ad Blocking Software Concerns Internet Publishers

As Google “moves the chairs around,” creating an Alphabet that is designed to be more transparent and nimble to enhance earnings, ad blocking software is the elephant in the room that could have more impact on Google earnings than any renaming of its corporate structure, particularly as Google’s YouTube division comes into focus as “a key driver of Google’s growth.” Ad blocking problem, now at $22 billion per year, could close to double next year Internet publishers could watch as nearly $22 billion in revenue is lost due to ad-blocking, according to a report published by PageFair and Adobe. And…