As online behemoth Amazon.com, Inc. (NASDAQ:AMZN), in the midst of forcing the publishing industry on its knees as it controls nearly 50 percent of online book sales and is demanding a larger share of profits, apparently has a new target. The online retailer of all things is now pushing the US Federal Aviation Administration to grant the firm an exemption for drone testing. Amazon’s drone delivery cost effectiveness remains unclear The cost effectiveness of a drone delivering a single package remains unclear and likely wouldn’t be viable for many of Amazon.com, Inc. (NASDAQ:AMZN)’s current products. The cost of a drone operator,…
Amazon Wants To Test Its Drone
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.