Apple might be playing a game of hard to get shortly, as it looks to stimulate additional suitors who might be interested in its search engine traffic. And the extent of damage to its current relationship with search behemoth Google, should that relationship go south, is already being calculated. But is the current search engine skirmish the appetizer in a larger battle? Apple looking at Yahoo and Bing to replace Google Apple is currently looking to Yahoo and Microsoft as potential alternative choices to Google, and the impact that could have on Google’s stock price. Should it lose its Apple…
Apple / Google Search Skirmish Small Piece of Bigger Puzzle
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.