Apple Pay Not A Slam Dunk – UBS – ValueWalk Premium
iphone 8 apple stock

Apple Pay Not A Slam Dunk – UBS

Apple Inc. (NASDAQ:AAPL) is still a buy, notes an investor letter from UBS, but the company may have to change some of its guiding principles on user privacy in order to fully benefit from Apple Pay.

There is a troika of needs in the mobile payment space:  merchants wants low fees, banks want low fraud, and consumers want convenience. Each of these constituents have different motivations but one group holds sway over all.
Merchants do get excited about Apple . . .


This content is exclusively for paying members.

If you are subscribed and having an account error please clear cache and cookies if that does not work email [email protected] or click Chat.

Saved Articles