Apple Inc. (NASDAQ:AAPL) is still a buy, notes an investor letter from UBS, but the company may have to change some of its guiding principles on user privacy in order to fully benefit from Apple Pay. There is a troika of needs in the mobile payment space: merchants wants low fees, banks want low fraud, and consumers want convenience. Each of these constituents have different motivations but one group holds sway over all. Merchants do get excited about Apple Pay “All new payment types start with merchant acceptance,” Mobile Pay expert Richard Crone said in the UBS report. The problem for…
Apple Pay Not A Slam Dunk – UBS
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.