Apple Stores Have A Stinky Brand ProblemMark Melin
Apple Computer is known for a sleek, clean and attractive brand reputation – and its stores are a key extension of that brand. It’s unclear how that hip brand reputation is going to be impacted by odor.
According to a report in The Street the Apple Inc. (NASDAQ:AAPL) store in trendy Santa Monica smells, particularly in the morning and at the entrance.
Smell travels across US
The “stink,” which was confirmed by store employees, is . . .
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