Ford Adjusting Loan Standards To Boost Sales As Delinquencies, Defaults On Rise
With 2017 sales down at Ford Motor Company 4.8% year to date basis last year – outpacing new car sales, which fell 2.1% over the first six months of 2017 – company executives were faced with a challenge: how to improve sales amid a cash-strapped middle-income consumer not spending as much. To boost their flagging fortunes, the company isn’t creating a better product or expanding its target market. Rather, they have decided to use machine learning to append credit standards,
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