With 2017 sales down at Ford Motor Company 4.8% year to date basis last year – outpacing new car sales, which fell 2.1% over the first six months of 2017 – company executives were faced with a challenge: how to improve sales amid a cash-strapped middle-income consumer not spending as much. To boost their flagging fortunes, the company isn’t creating a better product or expanding its target market. Rather, they have decided to use machine learning to append credit standards, Dow Jones Newswire reported. The decision comes as Ford’s own loan loss rate is rising and a Moody’s report points…
Ford Adjusting Loan Standards To Boost Sales As Delinquencies, Defaults On Rise
Mark Melin
Mark Melin is an alternative investment practitioner whose specialty is recognizing the impact of beta market environment on a technical trading strategy. A portfolio and industry consultant, wrote or edited three books including High Performance Managed Futures (Wiley 2010) and The Chicago Board of Trade’s Handbook of Futures and Options (McGraw-Hill 2008) and taught a course at Northwestern University's executive education program.