Banks play catch-up on social networks

by Jo Fahy, swissinfo.ch December 2, 2013 – 11:00 Swiss banks are behind the times when it comes to social media according to a new study. In comparison with banks outside Switzerland, many have only cautiously taken up using digital networks. Researchers at financial comparison site, moneyland.ch, used publicly available information on 20 Swiss banks’ use of social media and awarded points based on their usage and interaction on different sites. They then compared this to their assessments of 50 banks abroad. On average, Swiss banks totted up 45% of the maximum points total, compared with an average of 69% for foreign banks. Facebook…