Behavioral Finance Isn't A Perfect Science

Richard Thaler is considered to be one of the founding fathers of behavioral science and behavioral science. Currently a professor of behavioral science and economics at the University of Chicago Booth School of Business, Thaler has published seven books and numerous articles, op-eds, and other publications on the topic of behavioral science over the years. In addition, Thaler is the director of the Center for Decision Research and is the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research. Thaler recently released a new book entitled, “Misbehaving,” which gives a detailed history of how the field of behavioral…