Is Big Data Becoming An Executive Crutch?

Big data’s popularity isn’t difficult to understand. Busy executives are confronted with more raw information than ever before and are expected to make sense of it all and put it to use. Without sophisticated data mining techniques and decision analytic models they would be setting themselves up to fail. But Phil Rosenzweig, a strategy and international business professor at the International Institute for Management Development (IMD) writing for McKinsey & Co., worries that some executives may be too reliant on predictive models. Big Data: Players don’t predict, they have to achieve Big Data was popularized by Moneyball and the success…