Big Data Mining In Email Receipts Pays Off With Human Analysis Added

The search for big data knows no limits. As Apple was releasing its latest iPhone, alternative big data mining providers were scraping social media reaction to feed into trading algorithms (the stock sold off after the product announcement). Now new analysis from Macquarie examines the value of email receipt big data mining, pointing to the ability to predict Amazon’s retail sales to various degrees of success before the quarterly earnings announcement. But the key is not only technical, but applying the human touch makes the difference. [klarman] Big Data Mining learns a lot by studying consumer emails For Macquarie, diving…